In the course of this post, we’ll specifically talk about the cases when you should build a mobile app-a product that is specifically designed to run on smartphone, tablets, and wearables and requires installation or a web app-a client-server software application that runs in the browser (both desktop and mobile). Some high profile businesses have heavily invested in their “mobile-first” experience (Uber, Instagram, Zomato Order), while others (Airbnb, JIRA, InVision) deliberately chose to stick with the web app version. Will your product serve better as a mobile app (which offers a better experience on mobile, yet needs to be installed and can be deleted on a whim), or a web app (immediately accessible at any time, yet less simple to navigate from a handheld gadget)? Some, on the contrary, say that the modern user is already experiencing app fatigue and that people tend to use just three apps at most, so competing for desktop attention still remains easier.Īs a new business owner, you may be overwhelmed by the choice. Since the release of the very first iPhone, everyone has been treating the mobile-first business model as the new gold rush. Website, web app, or a mobile app-what would be the right “form” for your business idea?
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